The Effects of E-Commerce
Coupang is the biggest player in South Korea's e-commerce sector. It's famous for its long, unbroken supply chain, where products move seamlessly from warehouse to customer, with deliveries being completed within 24 hours. The company claims to be a socially-conscious innovator, offering delivery workers secure jobs.
Max Kim argues that the opposite is the case. Tight schedules overload deliverypeople, causing traffic accidents and even deaths. COVID-19 has worsened these working conditions, revealing how Coupang prioritizes rapid delivery over employee safety.
Coupang is not alone in being accused of mistreating its employees: Amazon and China's e-commerce firms have been accused of poor treatment of employees and contractors. But Coupang's story shows that these problems are inherent in all e-commerce firms, and not just the biggest and brightest.