O2TODAY is established as a US-based company with a made-in New Zealand supply chain. Since its establishment in 2015, O2TODAY promotes the use of eco-friendly and stylish breathable masks providing protection to the users, while aiming to tackle air pollution at a larger level in the long run.
Bruce, in an interview with Forbes, underlines the motivation for establishing O2TODAY, stating that people have limited choices when protecting themselves from harmful gases, while at the same time, carry a stigma that wearing masks is an indication of extreme illness.
Through this venture, Bruce is working to change that public perception, and ensure better health standards for millions of people. “O2TODAY is here to shift the perception of protective masks from that of a commodity to a desired lifestyle product providing safety, comfort, and even a sense of fashion,” he states.